Social media marketing — Frequently Asked Questions

What is real estate social media management?

It is the planned creation, publishing, and review of content supporting a real estate business’s goals. The exact scope may include different platforms and tasks. Request services.

 

How much does social media management cost?

Pricing depends on platforms, content volume, production needs, and the level of ongoing management. Video creation, community responses, and paid advertising may be separate tasks. Request services.

 

How do I request social media services from BRASAL?

Share your social profiles, business type, audience, current challenges, and goals through the project request form. Include your available media and budget range. Request services.

 

Which social platforms should my real estate business use?

Prioritize the platforms your intended clients use and where you can sustain useful content. An agent, brokerage, and developer may need different approaches. Request services.

 

What should real estate agents post besides listings?

Useful content can include explanations of your process, answers to common questions, project examples, and professional introductions. Use accurate information and media you can publish. Request services.

 

How often should my real estate business post?

Choose a schedule you can maintain with relevant content and timely follow-up. Posting frequency should reflect your audience, available media, and business goals. Request services.

 

Can professional property photography support social media content?

Yes. Listing images and project photographs can support announcements, portfolio posts, and visual stories when the usage agreement permits them. Request services.

 

Can I request reels as part of social media marketing?

Include short-form video in your BRASAL request and explain whether you need filming, editing, captions, publishing, or all of these. Those are separate production tasks. Request services.

 

Can BRASAL help a brokerage present its team consistently?

BRASAL’s media and marketing services can be discussed for coordinated team presentation. Provide brand references, agent information, and approval responsibilities. Request services.

 

Can a developer use social media for project updates?

Social content can share progress, property media, and approved project information with interested audiences. BRASAL serves real estate developers. Request services.

 

Does social media management include responding to messages?

Message handling is a separate responsibility that should be specified in the agreement. Confirm who monitors each inbox, when responses are expected, and when inquiries are passed to your team. Request services.

 

Will I review posts before they are published?

Agree on an approval workflow when setting the scope. Identify the reviewer, feedback deadlines, and what happens when information changes. Request services.

 

Can I provide my own photos and videos for posts?

Yes, discuss using existing media when requesting the service. Confirm you have the necessary permissions and that the files meet the intended format and quality needs. Request services.

 

Is paid advertising included in social media management?

Not automatically. Organic publishing, ad management, and platform ad spend are different parts of a marketing budget. Request services.

 

How should I measure social media performance?

Track measures tied to your goal, such as relevant inquiries, website visits, conversations, and appointments, alongside reach and engagement. Use consistent reporting periods and reliable tracking where possible. Request services.

 

Why might consistent posting produce few inquiries?

Content may reach the wrong audience, lack a clear offer, or send visitors to an unclear next step. Response delays and weak follow-up can also matter. Request services.

 

Can social content drive visitors to a property page?

Yes, plan posts around a relevant page with accurate property information and an obvious contact option. Where links are supported, use a clear destination and trackable approach. Request services.

 

Can I request bilingual social media content?

Include English, Spanish, or other language needs in your brief so scope and review responsibilities can be confirmed. Provide approved terminology, names, and property information. Request services.

 

How long does it take to evaluate a social media plan?

Set an evaluation period based on publishing volume, audience size, and the business goal. Look for patterns across enough comparable content rather than judging one post. Request services.

 

What access will a social media provider need?

The required access depends on the agreed tasks, such as publishing, reporting, or advertising. Use the platform’s role-based access options where available and retain control of business accounts. Request services.